A wise Chinese saying says: “Put yourself in the place of another.” Knowing that we and our customer have the same desire to think from customer’s perspective, we see the importance of understanding the customer’s customer needs. Only when we help our customer to meet their customer’s needs with our experiences, process expertise, technology, equipment and services will our solutions and efforts be meaningful and valuable.
Discovering the customer’s needs by studying their company culture
By studying our customer’s mission, vision, values and strategy, understanding the internal driving force of their development, the competitiveness for which they strive, and how they operate, we can help them pursue their long-term goals. We want the customer to see that we are here not only to help them to achieve their short-term business objectives, but also to pave the way for them to pursue their higher goals. By sharing more information on industry’s developing trends, our global references and experiences, and our new technology, we can help the customer broaden their minds to lead and inspire them to explore potential business opportunities.
Get it done together through close cooperation
Putting the customer at the center is one of our top priorities. We have strong R&D capabilities, from mineralogy analysis to process testing and pilot plant testing; from pre-feasibility study to engineering design; from equipment delivery to life cycle services. Our strength is in being involved in a project at an early stage by co-working with the customer on research and development, enabling us to create appropriate process and technical solutions that best satisfy the customer’s needs.